When you want to get the right message across to your employees – whether it’s about a new process, a change to a benefit program, or a bad behaviour they need to improve – you’ve got to do more than issue a memo by email. The principles behind good design apply equally to creating good communications. In this slightly irreverent paper, Buck Creative Director Shane Morgenstern looks at what good design can do for you:

• How to communicate the right story to the right people
• Why emotional engagement is stronger than a list of reasons for change
  How to make ideas tangible
• And how to paint a vision of a future employees can see themselves being part of

Read/download the full paper.

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